It occurs to me that there has been some volatility recently, but we can't always use wine terms, so let's just say that these forty years have gone by quickly...
We are proud to have maintained the original premises and to have achieved what seemed utopian in 1984 and is now taking shape forty years later.
History, culture, landscape, stories, people, hard work, tradition.
In our catalogue, each of these terms is anchored in hundreds of human experiences whose oenological history can only be understood by placing them in the past centuries, sometimes millennia.
Today, in 2024, Proposta Vini is the only commercial promoter of marginal wine-growing, that which goes beyond the limits of mere private interest and is rooted in the ancient traditions of Italy and Europe.
We have tried to put into practice the ideas of Gino Veronelli, to whom we have dedicated a cover page, by giving voice and space to the real protagonists of good wine production:
The farmers.
Farmers who, by delegating their sales, can devote their time and energy to their work in the countryside and in the cellar, free from obligations and worries about logistical organisation. So many small, unknown realities, far from media visibility, find in our catalogue the opportunity to reach every corner of Italy (and
of Europe) to be known and appreciated.
Our idea of wine quality, like that of the oenologists, is linked to the control of the raw material, that is, to the control of the quality of the grapes. In the catalogue there are hundreds of wineries that produce their wines only with their own grapes, sometimes only with manual labour. We have tried to
Understand and support the real needs of our customers, meeting their requirements with speed, punctuality, quality and, above all, satisfying their primary needs:
the personalised offer of the wine list, where the choice becomes an act of respect and consideration for so many extraordinary realities that would otherwise remain marginalised.
We have identified and described the beauty in the vineyard landscapes, in the cyclopean work expressed in the miles of dry stone walls found in every sunny spot of the Italian mountains, in the proud eyes of the winemakers who work them. We have tried to give dignity to a category of workers on the verge of extinction, guardians of a very ancient knowledge which, if it had only been passed on orally, would have been lost forever.
We have tried to be ourselves in our personal relationships, imperfect but consistent, giving importance to the quality of human relations.
Thanks to all the producers, some of whom have been with us from the beginning, to the agents who have shared the journey with us, to the company staff who have always been there for us, even in the most
difficult times. And, of course, to the CUSTOMERS, especially those who were with us in the 1980s,
without whom Proposta Vini would not exist.
Now, thanks to the skills, vitality and energy that the generational change has brought,
smooth sailing continues.
On deck, in the cabins and in the ballroom, music accompanies thoughts and wishes.
━ Gianpaolo e Andrea Girardi
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